Offer Your Members Weekly
Technical Leadership Training

For Less than You Spend on
Coffee at Your Meetings

(Yes, Seriously)

Dear Technical Association Executive,

Getting and keeping members requires offering them a constant stream of value.  They need to be reminded almost continually of the bargain they get for their membership dues. 

Relying solely on your members to generate this stream of value can be risky.  We all know what the problems are:

• Missed deadlines.  They have jobs and frequently miss deadlines.
• Variable quality.  It’s hard to package knowledge in compelling ways.
• Delivery infrastructure.  It takes a lot of work to put together the technical infrastructure to deliver rich content.
• Competing interests.  Members bring their own agendas to content projects and they can conflict with one another.

If you’ve ever been frustrated with your ability to deliver quality content (and remind your members of the value of their membership), you’ll be pleasantly surprised by the Leadership Advantage Program.  It’s designed to develop the leadership skills of your members while fitting neatly into the constraints that most associations deal with every day.

What is the Leadership Advantage Program?

At the core of the program is the weekly 5 minute webinar.  Every week, your members will receive an email from me with a link to a 5 minute streaming presentation that can be watched at their desk.  Each one will explore a single facet of technical leadership. 

It doesn’t sound like much but at the end of a year, they will have been exposed to 52 management ideas.  It’s about the equivalent of two days of training spread out over the year, but they never leave the office, and it costs less than you can imagine.

There’s a lot more to the program that you can read about below, but I’ll try to answer a few other key questions first.

Can technical professionals really learn about leadership this way?

Yes, absolutely. 

I think that you’ll find this a much more effective way to learn and grow than to go to a single training session.  When you attend a multi-day session, you can only absorb so much information and then you go back to the office…and Poof! It’s gone. 

Think I’m wrong?  Just try to remember what was covered in the last training course you attended.  I’ll bet that within a week you probably couldn’t recall more than a few tidbits. 

People absorb small chunks of information presented over time more effectively than one long program.  The best learning resembles a drum beat more than an explosion.

The key to making this sort of ongoing learning effective is having a coherent framework in which to fit the chunks of information.  With a single map, each piece of information fills in a part of the puzzle rather than just being dislocated and fragmentary.

And the Leadership Advantage Program is built around just such an overarching model, one developed by McGill University’s Henry Mintzberg, one of the most respected management theorists and writers active today.  So not only will your people get immediately applicable tips on management and leadership, they’ll get a comprehensive framework with which to make sense of both the ideas presented in the program and their real-life experience.

Is this the best way to learn about leadership?

Honestly, no.  It’s not. 

For $5,000 - $10,000 each your members can attend a fantastic event or even a longer term program.  But for the time and money, I doubt you can find a better option than the Leadership Advantage Program. 

Who should participate in the Leadership Advantage Program?

The program is designed for:

• Practicing managers – Directors, team leaders, project managers currently managing staff
• Aspiring managers – up-and-comers with the potential to enter formal management roles
• Technical gurus - professionals who do not aspire to management positions, but need to offer purely technical leadership
• Business analysts and Client relationship managers – people who must influence both technical and business people
• CIOs and other technical executives  – even they may have heard some of this information before, it’s good to be reminded of things they may have forgotten

Why would they listen to this guy?

For one, literally, hundreds of thousands of technical professionals already do. 

Even if my name isn’t familiar to you, my work may be.  I am management columnist for Computerworld and author of the multiple-award-winning book “Leading Geeks: How to Manage and Lead People Who Deliver Technology.”  My writings have been translated into almost a dozen languages and appear regularly in publications on five continents. 

As a consultant and speaker, my clients have included organizations such as Intuit, Microsoft, SAS, Pacificare, Monster.com, Mayo Clinic, Cornell University, Boeing/Aviall, Gartner Group, American Red Cross, Kinkos, PIMCO State Street Bank, UCLA, Western Michigan University, Computerworld, Forbes, State of California, State of North Dakota, Hospira, Avanade, and many, many more.

So what do my members get in addition to the weekly webinars?

In addition to the weekly webinars, they will get:

Bonus #1. Overview webinar.  When you join the program, the first webinar they receive will be an overview of the managerial competency model underlying the Leadership Advantage Program.  That will prepare them to make sense of not only the program sessions, but of all management ideas that they read and hear.

Bonus #2.  Archive access.  Program members will be able to access all previous weekly webinars through a member’s portion of the GeekLeaders.com web site.  So if they want to go back and review a topic, it’s always there.

Bonus #3. Transcripts and slides.  Every weekly webinar comes with links to pdf files containing copies of the slides and a complete transcript of the webinar.  This allows people who learn differently to rely on their preferred approach. 

Bonus #4.  Consulting call-in days.  Four times a year, I will be available by phone for personal consultations on your members questions and issues.  You’ll be surprised how much ground we can cover in a ten or 15 minute conversation. (Sign up will be on a first come, first served basis.) My consulting clients pay many thousands of dollars a day for my advice, but if you join Leadership Advantage, your people can receive some personal attention in addition to the on-line access.

Bonus #5.  Free gift with other services.  Program members who buy other services from me (keynote speaking, training or consulting) will receive a free month-long Leadership Advantage membership for up to 10,000 people to give away to friends and colleagues.

How some free samples?

How about a money back guarantee?

OK, OK.  I give and I give.  If during the first month, you decide that you are unsatisfied with the program for any reason, I'll give you your money back.  It's that simple.

Quit beating around the bush.  How much does the Leadership Advantage Program cost?

Depends on the size of your group.  Introductory pricing is a follows.

(Individual memberships are $19.87.  Click here to learn more.)

(Other groups can get discounts, but nothing like this.  Click here to learn more.)

Why would I offer such a huge discount for not-for-profit associations?

Honestly, I am hoping that your members will love the program so much that they’ll convince their friends, colleagues and bosses to join. 

It seems a win-win to me to partner with not-for-profits.  You need to deliver value to your members every week, and I would like for them to not only learn more about technical leadership, but to share this program with their colleagues.

What are the mechanics of joining the program?

Not-for-Profit Associations will need to contact me directly to set up a meeting to discuss registration. 

Once you are approved, I'll give you a web link to register and you’ll need a credit card that will be charged for the membership fee each month.

After you register and your credit card is processed, you will receive an email with instructions to distribute to your group members on how to register for the program.  They will have to register individually, but will not be charged anything.   

After they register individually, they will start receiving the weekly emails.

Sign Up Now

If you’re ready to sign up, please click here to go to make an appointment to talk by phone. 

If you’re not ready to sign up, I don’t know what more to tell you.  With the samples and the money back guarantee, tou can try out the program for a month to see if it’s for you at absolutely no risk.

If you have questions about the program that I haven’t answered here, click here to contact me with the question.

I hope that you’ll decide to join us in the Leadership Advantage Program.

Best Wishes,

Paul Glen

P.S.  If you think that your members are ready to dazzle your members for 5 minutes a week, click here.

P.P.S.  Just as a reminder, here are all the things they get:

1. Weekly Leadership Webinar
2. Overview Webinar explaining the managerial model underlying the program
3. Archive Access to previous webinars
4. Transcripts and slides for all the webinars
5. Consulting Call-In Days – Free personal attention from Paul Glen four times a year.
6. Free month-long gift subscription for up to 10,000 people with other service purchase
7. Money Back Guarante

Click here to sign up now.