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In the 1960s, a journalist asked the great artist Pablo
Picasso what he thought about mainframe computers. Picasso replied, "Computers
are useless. They can only give you answers." I am continually surprised at the
power of good, provocative, unexpected questions-and by how infrequently we ask
them. Sometimes the simplest questions are sufficient to make us
pause and reflect.
Let me suggest some questions for YOU to think about as you
reflect on 2006:
1.
How much fun did
you have in 2006?
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Editor's Note:
Andrew Sobel helps professional service firms with client relationships.
He graciously allowed me to share some of his articles here since I thought that many of his insights would apply to Geek Leaders as well.
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I mean real fun: Scuba diving, skiing, walks in the park,
quiet time with family, gut-splitting laughter shared with one of your children
or someone you love, moments when time seemed to stand still. I know I had at least one such moment (but
not enough of them!), when over Thanksgiving we put on a DVD of "Will Ferrell's
Best of Saturday Night Live." Some of the skits are absurd, but others were so
funny we were literally rolling around on the floor together, laughing
hysterically (actually, my teenagers told me that towards the end they were
laughing at ME laughing, not at the skit).
2. Did you
challenge any assumptions that you have about yourself and your family and
friends?
Did you question any sacred cows or beliefs that you hold dear?
For example, I started to grapple with a very thorny one-a belief that I can
personally fix everything for my children. In 2006 I reached the rather obvious
conclusion that as they get older it's OK for them to do things their way, even
if it's a less perfect product and even if...gasp...they fail at something in the
short term. Sometimes these assumptions we hold seem small, but they can have a
big impact as they play out in our daily relationships (for example, one
assumption many professionals hold dear is, "My fees are already high...clients
would balk at paying more." Would they?)
3. How often did
you take some risks and get outside your comfort zone as a professional?
Were there times when you did something new, different, and/or difficult, when
you were really stretching yourself? How much did you grow professionally in 2006?
If your answer is "not much," then you ought to think about challenging
yourself in some new ways during the coming year.
4.
Did you add more
value in your client engagements?
More "core value"-doing an even better
job at delivering on your basic services; more "surprise value"-helping your
clients in unexpected ways by identifying issues and solving problems you
weren't asked to address; and more "personal value"-helping your clients learn,
coaching and counseling them about their own careers, and so on.
5. Did you grow
your Relationship Capital?
We all have a handful of critical relationships
(perhaps 10-20) which represent 80% of the value in our networks. These
relationships should include not just clients but past clients, catalysts who
can make introductions and help facilitate deals, collaborators who may work
synergistically with us to serve clients, counselors who mentor and coach us,
colleagues who team with us, and companions-family and friends-who nurture our
emotional and spiritual side.
Next, here are just a few questions to think about as you go
into 2007:
1. Are you really
in control?
In the last few years I've come to realize that in many
important respects we just do not control many of the things around us
(probably a blindingly obvious insight to you, the reader, and all my
friends...I'm just a slow learner in some areas...). We can be careful, study,
prepare, set priorities, establish goals, be virtuous, and so on, but at a
certain point we really do have to let go. Before a big, high-pressure,
high-profile speech or workshop, I usually fret increasingly as it draws near.
Now, the night before, I try to simply let go of it-some would describe this as
turning the speech over to a higher power-and relax. Personally, I think that
many successful professionals are all about control, and while "there is no
substitute for genuine lack of preparation," as my father used to tell me,
there is also no substitute for the ulcerous and egotistical effect of thinking
you are more in control than you really are.
2. Do you act as if
it's all about you or all about the other person?
I continue to be amazed
at how obsessed we are with ourselves-with our appearance, our ideas, our
emotions, and so on. Most people really don't want to hear about your nasal
congestion, or how that store clerk really bummed you out by being impolite.
And while clients absolutely do want to hear about your great ideas, they first
want to tell you theirs-and they are most interested when your ideas directly
relate to their goals and aspirations, which you won't understand unless you
ask and listen.
3. What's one thing
you have always wanted to do but have never have gotten around to?
I
sometimes ask this question at workshops, and the answers are fascinating and
informative. Here are some recent answers: learn to scuba dive; learn to play
the piano; hike the Inca trail from Cuzco to
Macchu Picchu; study landscape gardening; travel around the world; hike to the Mt. Everest
base camp; study French. What do these all have in common? They are entirely
do-able! Think about that something you've always wanted to do. Put it on a
Post-It. Maybe you won't do it in 2007, but thinking about it will definitely
bring it closer.
4. What can you do
in 2007 that will further differentiate you and set you apart from the pack?
I'm not talking here about growing a mullet and dying it blue, but rather
distinguishing yourself professionally and personally in the marketplace. This
could take the form of a new idea or framework that you develop; some research
that you conduct; an unusually memorable relationship-building event that you
sponsor; a new product or service that you launch; getting a loyal client to
recommend you to five other clients; or something else yet again. Most markets
are crowded with what clients perceive to be relatively look-alike providers.
What will you do next year to be more memorable, more distinctive, and
ultimately more appealing in clients' eyes?
I am extraordinarily excited about 2007. Common sense and
genuinely good, practical ideas are as scarce as ever, which means you can
out-think your competition with only modest effort. I personally have a number
of writing projects in the works, and am determined to make ideas and
relationships, more than ever, my singular focus for the next year.
Andrew Sobel is a leading authority on client relationships
and the skills and strategies required to earn enduring client loyalty. He is a
consultant and educator to major services firms worldwide. Andrew is the author
of the business bestsellers Making Rain:
The Secrets of Building Lifelong Client Loyalty (John Wiley & Sons),
and Clients for Life: How Great
Professionals Develop Breakthrough Relationships (Simon & Schuster/Fireside). He can be
reached at
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